Twitter is blogging at its simplest. Taking the popular status feature of Facebook and melding it with the phenomenon that is blogging, twitter is the best of both worlds.
Watch this short video to see how it works:
Twitter has become so popular because of the large amount of celebrities and companies that have adopted it as a tool for updating their fans. Everyone from Starbucks Coffee to President Barack Obama.
The beautiful thing about "tweeting" for business is that it takes so little effort to set up an account and maintain it, literally seconds to post. There is also the option of adding applications to the service to further streamline it, such as Tweetdeck.
Basically Tweetdeck allows a user to filter followers into categories such as "customers" and "other businesses."
I fully recommend that you start up a Twitter today, and if any companies need me to run it for them, feel free to contact me!
A few more links:
http://www.socialbrandindex.com/ A wiki of the growing number of brands using Twitter.
http://twitter.com The main site
http://twitter.com/BarackObama Barack Obama's twitter
http://en.wikipedia.org/wiki/Twitter Twitter on Wikipedia
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